Rich Insights Research

At Rich Insights Research, we specialize in helping emerging and growing CPG brands elevate their packaging design with real behavioral insights. Using advanced eye-tracking technology, we go beyond traditional questionnaires and focus groups to capture how consumers truly interact with your product on the shelf.

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By understanding the visual journey, we help your product stand out, increase customer engagement, and drive higher sales velocities. Our hands-on approach combines data with creativity, empowering brands focused on healthier, sustainable products to launch the most successful versions of their packaging.

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Whether you're in the early stages of design or testing multiple options, we ensure your pack design delivers the right message—every time.